PRIVACY POLICY
Last Updated: May 2026
Utopian Identity LAB (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Utopian Identity, operated under the corporate structure of Koverart ltd (Company No. 14192235, registered in England and Wales).
By accessing our website (utopianidentity.com) and acquiring our artifacts, you agree to the collection and use of information in accordance with this policy.
1. INFORMATION WE COLLECT
We only collect personal data that you voluntarily provide to us or that is strictly necessary to operate our store and services:
Identity and Contact Data: Email address, first name, and last name (collected when you subscribe to our newsletter or create an account).
Transaction and Shipping Data: Delivery address, billing address, and phone number (collected exclusively to fulfill your orders and pre-orders).
Technical and Usage Data: IP address, browser type, and interaction behavior on our site (collected automatically via cookies through our hosting platform, Squarespace).
2. HOW WE USE YOUR DATA
We process your personal information for the following specific purposes:
To process, package, and ship the physical artifacts you acquire.
To grant you immediate access to your digital bonuses and digital Flipbook archives.
To send you updates regarding your pre-orders, festival pickup schedules, and official LAB announcements (only if you have joined our newsletter).
To maintain the security and proper functioning of our decentralized network.
3. DATA RETENTION AND SECURITY
We do not sell, rent, or lease your data to third parties. Your information is securely stored and processed through industry-standard certified partners (such as Squarespace for website management and secure payment gateways for transactions). We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal and accounting obligations in the United Kingdom.
4. YOUR RIGHTS (GDPR & UK DATA PROTECTION)
Depending on your location (including the EU and the UK), you possess the following rights regarding your personal data:
The right to access, update, or delete the information we hold on you.
The right to withdraw consent at any time (e.g., unsubscribing from our newsletter via the link found at the bottom of our emails).
The right to restrict or object to the processing of your data.
5. CONTACT US
For any inquiries, data access requests, or to exercise your privacy rights, please contact the Laboratory administration directly at: